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PART 1 : LACK OF OPENNESS AND TRANSPARENCY BY AD TECH COMPANIES TOWARDS DATA SUBJECTS FACING DATA PRIVACY VIOLATIONS WITH A FOCUS ON RE-IDENTIFICATION

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  LACK OF OPENNESS AND TRANSPARENCY BY AD TECH COMPANIES TOWARDS DATA SUBJECTS FACING DATA PRIVACY VIOLATIONS WITH A FOCUS ON RE-IDENTIFICATION   I.           INTRODUCTION Daily, data subjects’ information is pumped into cyberspace, thereby creating an avenue for more data privacy breaches. Mobile phones and laptops are tools used to input data online, particularly through social media apps and from access to the world wide web. Social media houses millions of data in the form of photos, texts, likes, retweets, reshares, and posts. Data is gold for commercial entities via Advertising Technologies (or Adtech) companies who use the data to understand customer behavior and target advertising. Social Media platforms either use the data retrieved from their customers for their businesses or sell it to other companies or third-party brokers. [1] While these tech companies collecting data from users claim the data is de-id...
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NEW YORK LAW FIRM DATA BREACH

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It is 2023 and almost every company in the world handles peoples data. But while certain regions of the world are not as advanced in protecting data privacy of data subjects, I was quite  surprised to read about this particular data breach in the news.   On March 27, 2023, New York Attorney General Letitia James announced that a New York-based law firm (Heidell, Pittoni, Murphy & Bach LLP) had agreed to pay $200,000 in penalties and enhance its cybersecurity practices to settle charges stemming from a 2021 data breach. The New York AG alleged that, in November 2021, the firm experienced a cybersecurity incident in which attackers acquired the private data of over 114,000 patients of hospitals who were clients of the firm, including names, Social Security numbers, dates of birth and health information. The cause of the breach was a software vulnerability for which a patches had been issued, but allegedly not implemented by the firm. The AG’s investig...
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Metaverse: Capturing our need to be

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  My first understanding of virtual reality was from the 2009 film Avatar. It was even more epic because I watched it in 3-d. The contrast between former Marine Jake Sully’s life, who was disabled in real life but in his avatar form he was a thriving able-bodied man experiencing a whole new world and finding love through his avatar. For Jake it was a very serious and intense form of escapism. Escapism is one of the many reasons the Metaverse will thrive. It allows you to detach from your world and go to the other world. And like the internet, and from Jake Sully’s experience, I believe it might be very addictive. This reminds me of when Instagram introduced the avatar feature. I was very excited about creating my avatar and impressed with the range of body features and skin tones Instagram had for its users to create an avatar with. So my avatar has dark skin, red lipstick (which I love to wear), hair texture that resembles mine and I even have glasses that look like mine. Alth...
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